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Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person. The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it.

The four major current fashion capitals are acknowledged to be Milan, New York City, Paris, and London. Fashion weeks are held in these cities, where designers exhibit their new clothing collections to audiences, and which are all headquarters to the greatest fashion companies and are renowned for their major influence on global fashion.

Modern Westerners have a wide choice available in the selection of their clothes. What a person chooses to wear can reflect that person's personality or likes. When people who have cultural status start to wear new or different clothes a fashion trend may start. People who like or respect them may start to wear clothes of a similar style. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography as well as over time. If, for example, an older person dresses according to the fashion of young people, he or she may look ridiculous in the eyes of both young and older people.

The terms fashionista and fashion victim refer to someone who slavishly follows current fashions.

United States designers include: Carlota Alfaro, Pegah Anvarian, Max Azria, Michael Bastian, Geoffrey Beene, Laura Bennett, Bijan, Bill Blass, Thom Browne, Dana Buchman, Albert Capraro, Hattie Carnegie, Bonnie Cashin, Oleg Cassini, Richard Chai, Liz Claiborne, Kenneth Cole, Jeffrey Costello, Laura Dahl, Chloe Dao, Charles David, Perry Ellis, Erin Fetherston, Patricia Field, Eileen Fisher, Tom Ford, James Galanos, Eric Gaskins, Cole Haan, Halston, Tim Hamilton, Christina Hattler, Lazaro Hernandez, Uli Herzner, Tommy Hilfiger, Susan Holmes, Marc Jacobs, Elisa Jimenez, Betsey Johnson, Donna Karan, Anne Klein, Calvin Klein, Mychael Knight, Michael Kors, Derek Lam, Ralph Lauren, Kimora Lee Simmons, Nanette Lepore, Beth Levine, Claire McCardell, Bob Mackie, Mainbocher, Paul Marciano, Leanne Marshall, Vera Maxwell, Jack McCollough, Keith Michael, Nicole Miller, Isaac Mizrahi, Bibhu Mohapatra, Norman Norell, Todd Oldham, Rick Owens, Thakoon Panichgul, Patrick Porter, Zac Posen, Lilly Pulitzer, Santino Rice, Craig Robinson, Narciso Rodriguez, William Rondina, Lela Rose, Cynthia Rowley, Ralph Rucci, Kara Saun, John Saldivar, Scaasi, Austin Scarlett, Jeremy Scott, Jeffrey Sebelia, Russell Simmons, Christian Siriano, LaQuan Smith, Yotam Solomon, Kate Spade, Anna Sui, Robert Tagliapietra, Tere Tereba, John Varvatos, Daniel Vosovic, Alexander Wang, Vera Wang, Stuart Weitzman, and Junko Yoshioka.